Strategic cooperation with Alliance Bliss Concept

24 February 2022
Strategic cooperation with Alliance Bliss Concept

ChannelXperts and Michael Nowarra (Alliance Bliss Concept) agree on strategic cooperation.

ChannelXperts, according to Forrester Wave "strong performer" among the providers of partner relationship management solutions, and Michael Nowarra, recognised recruitment and ecosystem specialist, agree on a strategic cooperation that will enable their customers to get the maximum benefit from working with partners from now on: best-of-breed cloud solution, combined with groundbreaking methodology and over 50 years of channel experience together.

The declared goal of the cooperation: the 360° solution for the channel. More and more high-tech companies are complaining about the steadily increasing share of administrative and routine activities of their partner managers. Much of this can be automated with modern PRM solutions and made available to partners in self-service across all phases of the lifecycle. In addition, there is an increasing need for state-of-the-art strategies and methods, optimised processes, seamless integration of sales and marketing, an unsurpassed partner experience, and all this in compliance with the GDPR and based on the latest software technology.

Michael Nowarra assesses the partnership as a significant step for his work: "My clients, especially those who deal with ecosystems, can now map my recruitment philosophy, the corresponding strategy, my methods, processes and tools as well as the customised content 1:1 in a software solution. This ensures a smooth transition from external support to internal organisation."

Christof Majer adds: "The collaboration with Michael serves a frequently requested need of many clients who require strong methodological advice on topics such as partner recruitment and partner ecosystem management together with a market-leading PRM solution".

About ChannelXperts: ChannelXperts is Europe's leading provider of Partner Relationship Management ("PRM") solutions that enable our customers to efficiently and professionally manage their partner networks and ecosystems. Our customers include strong brands such as IONOS and Matrix42, who use ChannelXperts solutions to enable their large number of partners at home and abroad to actively represent their vendor partnerships in the market and build profitable customer relationships.

About Michael Nowarra: Michael has been successfully designing and building partner networks and ecosystems for over 20 years. His clients include renowned manufacturers as well as "challengers" with innovative software solutions. His clients appreciate his pioneering approach and the sophisticated methodology that ensures success.



Michael Nowarra: Mobile +49 (0)171-6937788 | Email

ChannelXperts GmbH
Unterreut 6

76137 Karlsruhe (GER)

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